Jagermeister - Pool Party

An event can be seen as an easy way to promote efficiently a product or service. However even in the most basic event every precaution must be taken to avoid any mistake that could damage the brand.
And that is exactly what Jagermeister didn't do.
Jagermeister, the well-known alcohol brand whose consumers are hype and love to party decided that a sponsored pool-party in Mexico would be a great event to remind everyone that the brand is for hype people that love to party. During the whole set up the organizers decided that, in addition to gorgeous ladies in bathsuit and sexy dudes surrounded by jagermeister, it would be really interesting to have some kind of mist coming out of the water.
This is how they decided to add liquid nitrogen to the pool. What they certainely didn't expect was the chemical reaction provoked by the liquid nitrogen and the chlorine.

The Jagermeister pool disaster

Combine nitrogen and chlorine and you obtain some nitrogen trichloride, a very toxic gas that immediately knocks out whoever breathes it.
As a result, 9 people have been hospitalized and one person has even been in coma for a few days. More than 4 complaints were filed with the government.

Morale of the story: Curiosity kills the cat... But nitrogen trichlorine is better at it